the old phone - Ed Sheeran Pop Up
Attention Auckland, a Little Irish Pub is on it’s way to you!
‘the old phone’ Little Pub is popping up outside Commercial Bay in Auckland Central between the 12th and 14th of September.
The event celebrates the release of Ed Sheeran's new album PLAY and provides a great opportunity to experience the magic of a Little Pub.
Bring the family down, grab a drink and some food, play some games and enjoy the music!
Guinness, Steinlager and Gordon's will be available behind the bar, the Roti Bros food truck will be parked up serving their award winning pies, and there will be a range of Ed Sheeran PLAY album merch with CD and vinyl available inside the pop-up store inside Commercial Bay.
The Story Behind the Pub
It’s an honour to be involved in an event celebrating someone who shares our love of pubs and the connections they inspire.
Ed Sheeran’s love of pubs is no secret. Over the years he has spoken often about the role pubs have played in his life and career, from songwriting sessions and post-gig pints to eventually buying and running his own venues in London. And, fittingly, he’s even built a pub in his own home.
This isn’t the first ‘old phone’ pub to pop up. Earlier this year he built a one-night-only ‘old phone’ pub in Ipswich, Massachusetts, complete with vintage décor, fan-submitted memories projected on the walls, and an intimate live set where he performed with friends. He later recreated the Old Phone pub at Coachella Music Festival, offering festival-goers a nostalgic escape in the desert alongside surprise guest performances. Across Europe, he also installed pink “Play Phone Booths” in cities including London, Amsterdam, and Madrid, where fans could step inside to hear previews of his new songs. Each pop-up reflects Ed’s love of pubs and his playful way of connecting with audiences through personal, immersive experiences.
We are very excited to be a part of the New Zealand celebration. A huge thanks to everyone making it happen - Ed Sheeran, Warner Music NZ, One New Zealand, Commercial Bay
Make sure you head down and check it out!
Opening Hours:
Fri Sep 12: 12 - 7pm
Sat Sep 13: 12 - 7pm
Sun Sep 14: 12 - 5pm
Location:
Facebook Event
Watch his music video below to see the first ‘old phone’ pub come alive.
